Pre-conference: Introductory training on behavioural and cultural insights (BCI) for better health  

Tuesday 12 November, 11:00 – 17:00 Lisbon time (including network lunch)

Organised by

Dutch National Institute of Public Health and the Environment (RIVM), Behavioural Unit, Netherlands and WHO Regional Office for Europe, Behavioural and Cultural Insights Unit

Background

Human behaviour plays a key role in health, wellbeing, and health outcomes. Health-related behaviours are grounded in complex individual and social contexts, and enhanced people-centred and evidence-based methods are needed to 1) understand what drives health behaviours, 2) implement effective interventions and 3) evaluate the impact of interventions. ‘Behavioural and cultural insights’ is a multidisciplinary approach which delivers measurable impact through data-driven and people-centred social innovation.

Objectives

• Get familiar with the BCI approach, including key theoretical models and frameworks;
• Understand the steps of the BCI approach;
• Consider how BCI can be applied in your own area of work.

Target audience

Public health professionals who want to learn more about behavioural and cultural insights. No prior knowledge of the application of behavioural and social sciences to health is required to attend.

Programme

This training offers a variety of plenary presentations, facilitated discussions, case examples, videos and group exercises.

Registration

The pre-conference is fully booked. Number of registrations is limited to 30 persons.