Pre-conference: Training on behavioural and cultural insights (BCI) for better health  

Tuesday 12 November, 11:00 – 17:00 Lisbon time (including network lunch)

Organised by

Dutch National Institute of Public Health and the Environment (RIVM), Behavioural Unit, Netherlands and WHO Regional Office for Europe, Behavioural and Cultural Insights Unit


Human behaviour is essential for health, wellbeing, and health outcomes. Health-related behaviours are grounded in complex individual and social contexts, and enhanced people-centred and evidence-based methods are needed to (1) understand what drives behaviours, (2) implement effective interventions and (3) evaluate the impact of interventions. ‘Behavioural and cultural insights (BCI)’ is a multidisciplinary approach which delivers measurable impact through data-driven and people-centred social innovation.


In this pre-conference, we offer a training on behavioural and cultural insights (BCI) for better health. The aim of the training is for participants to get familiar with the BCI approach, including key theoretical models and frameworks; understand the steps of the BCI approach; and consider how BCI can be applied in their own area of work. The training offers a variety of plenary presentations, facilitated discussions, case examples, videos and group exercises, including related to the following:

  • Exploring barriers and drivers to health behaviours, using robust methods
  • Applying behavioural and cultural insights in intervention design
  • Heuristics and the biases of the human mind
  • Evaluation and theory of change
  • Considering how BCI can be applied in participants’ own context


The pre-conference is financially supported and the registration fee is only EUR 20. Networking lunch and refreshments are included. Number of registrations is limited to 30 persons.